Privacy Policy — lloydpeter.com

Privacy Policy

Last updated: 19 August 2026

This policy explains what personal information lloydpeter.com collects, why, and what your rights are. The site is operated by Lloyd Peter Consulting ("we", "us", "I"), and we are the data controller for the information described here. Contact: [email protected]

1. The short version

We collect what we need to sell you digital products and send you emails you asked for: your name, email address, order details, and some standard analytics and advertising data via cookies and pixels. We don't sell your personal information. You can unsubscribe from emails at any time, and you can ask us what we hold about you, or ask us to delete it.

2. What we collect

  • Order information. Name, email address, billing country, and details of what you bought. Payment card details are collected and processed directly by our payment processor (such as Stripe) — we never see or store your full card number.
  • Email activity. If you're on our email list, our email platform records standard engagement data: opens, clicks, and replies.
  • Website and advertising data. Cookies and similar technologies collect device, browser, and usage information — pages visited, buttons clicked, approximate location — including via third-party tracking pixels described in section 4.
  • Anything you send us. If you email support or submit a guarantee claim, we keep the correspondence and anything you attach (such as screenshots).

3. How we use it, and the legal bases

  • To deliver what you bought — processing your order, sending download links, providing support, handling refunds and guarantee claims. Legal basis: performance of a contract.
  • To send marketing emails — offers, launches, and content, where you've opted in or purchased from us. Every email includes an unsubscribe link. Legal basis: consent, or legitimate interests for existing customers.
  • To advertise and measure advertising — building audiences, measuring which ads lead to purchases, and showing relevant ads on third-party platforms. Legal basis: consent (where required, collected via our cookie notice) or legitimate interests.
  • To run and protect the business — analytics, fraud prevention, record-keeping, and complying with tax and accounting law. Legal basis: legitimate interests and legal obligation.

4. Advertising pixels and cookies

We use third-party advertising and analytics tools that set cookies or use similar technologies on this site. In particular:

  • Meta Pixel (Facebook/Instagram). We use the Meta Pixel to measure the effectiveness of our advertising, build advertising audiences (including custom and lookalike audiences), and show you relevant ads on Meta platforms. Meta may collect information about your visit — such as pages viewed and actions taken — and combine it with information Meta holds about you. How Meta handles this data is described in Meta's own Privacy Policy at facebook.com/privacy/policy. You can manage your Meta ad preferences at facebook.com/adpreferences.
  • Analytics tools. We may use analytics services (such as Google Analytics or the analytics built into our page platform) to understand how visitors use the site.

Where the law requires it (including the UK and EU), non-essential cookies and pixels only run after you consent via the cookie notice. You can withdraw consent through the cookie settings, block cookies in your browser, and opt out of interest-based advertising via youronlinechoices.com (UK/EU) or optout.aboutads.info (US).

5. Who we share data with

We share personal information only with service providers who help us run the business, and only what they need:

  • Payment processors (such as Stripe) — to take payment
  • Our funnel, checkout, and CRM platform (such as HighLevel) — to run the website, checkout, and email delivery
  • Email service providers — to send the emails you've signed up for
  • Advertising platforms (such as Meta and Google) — as described in section 4
  • Professional advisers (accountants, lawyers) and authorities where the law requires it

We do not sell your personal information, and we don't share it with third parties for their own independent marketing.

6. International transfers

We're based in the United Kingdom, and some of our service providers (including payment, email, and advertising platforms) are based in the United States or elsewhere. Where personal data is transferred out of the UK or EU, we rely on recognised safeguards such as adequacy decisions, the UK and EU data bridge frameworks, or standard contractual clauses.

7. How long we keep it

Order and transaction records are kept for as long as tax and accounting law requires (typically 6–7 years). Email list data is kept until you unsubscribe or ask us to delete it, plus a short suppression record so we don't accidentally email you again. Advertising and analytics data is retained according to the settings of the relevant platform.

8. Your rights

If you're in the UK or EU (GDPR): you have the right to access the personal data we hold about you, correct it, delete it, restrict or object to its processing, take it with you (portability), and withdraw consent at any time where consent is the basis. You can also complain to your data protection authority — in the UK, the Information Commissioner's Office (ico.org.uk).

If you're in the United States: depending on your state (including California, Colorado, Virginia, Connecticut, Utah and others), you may have the right to know what personal information we collect, access or delete it, correct it, and opt out of "sharing" of personal information for cross-context behavioural advertising. We do not sell personal information for money; to opt out of advertising-related sharing, use the cookie settings and the opt-out links in section 4, or email us and we'll action it. We will not discriminate against you for exercising any of these rights.

Everywhere: the fastest way to exercise any of these rights is to email [email protected]. We'll respond within the timeframe the applicable law requires (one month under GDPR; 45 days under most US state laws).

9. Children

This site sells business tools and is not directed at anyone under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, email us and we'll delete it.

10. Changes to this policy

We may update this policy from time to time. The date at the top tells you when it last changed. Material changes will be flagged on this page or by email if we hold your address.